Digital transformation, broadly, is the totality of processes that transform analog materials (derived from real-world objects) into digital form. With the development of technologies such as artificial intelligence (AI), virtual reality (VR), the Internet of Things (IoT), big data or blockchain, the development of new digitized solutions and products has gained momentum.
The digital transformation in the tourism industry means adapting modern solutions to the daily tasks of organizing travel – from choosing a destination and planning an itinerary to booking flights and other modes of transportation, as well as hotels or generating offers that are maximally tailored to customers’ needs and taking virtual tours before actually choosing a destination.
Sectors of tourism:
The digital transformation has changed the way people perceive and use the information and services that travel agencies provide. As a result of Internet usage and tourism software development, the geographical challenge has been removed, allowing companies and their customers to interact via a screen only. With the support of the digitalization process, the travel agencies made use of both transactions and information disclosure in each stage of the chain, enabling customers to research extensively before packing for a trip, compare between agencies, and see the reviews from previous customers. Reservations, accommodations, and even a virtual tour of their desired destination are other significant features that could be mentioned.
Considering all the information above, we can all agree that digital transformation is a must for travel agencies who wish to thrive in today’s competitive tourism market. Digitalization trends are only beneficial when businesses interact regularly and consistently with their customers, listen closely to them, and provide them with a great experience on a regular basis. To survive and respond to the nonstop growth in customer needs and demands, digital transformation is no longer an optional strategy for businesses in the travel and tourism industry.