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    Digitalisation

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    • Overview of the topic
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    • Defining and understanding digital transformation
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    • Define the types of Tourism Stakeholders which could be impacted, the challenges they might encounter.
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    Why the tourism sector should consider digitalization?

    1 min read

    Over time, there have been significant changes in how travellers and tourists see and decide where to go on holiday. Because of this, the main source of revenue for travel companies can no longer come from engaging with clients where they actively seek out information. However, businesses that want to succeed must provide dynamic locations that connect with customers where they share and learn.

    Many aspects of the tourist and travel sector were hindered or stopped during the Covid-19 pandemic. As a result, the value and demand for novel digital experiences are skyrocketing. Travel company owners have been using various solutions to adapt their visibility on digital platforms and provide outstanding digital experiences.

    Not only that, but the digital transformation in the travel sector has significantly improved client experience by providing them with higher operational efficiency assistance. The digital assets of service providers or agencies can now be stated to fully assist the cycle of a travel customer. Whether you choose aircraft, surface transportation services, or a choice of lodgings such as hotels or apartments, digital disruption has made a significant difference at all points of the journey. Any travel agency nowadays is attempting to improve the level of service provided to consumers through digital channels.

    Furthermore, it is worthwhile to develop mobile applications that integrate sales, communication, and information possibilities to broaden the availability of the offer and match smartphone users’ expectations. Travel sector applications enable remote handling of nearly any situation at any point of the pre- and post-sales process, which is a huge benefit for travel agency customers.

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    Updated on 03/02/2023
    Defining and understanding digital transformationCurrent issues and challenges for digital transformation
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