National objectives and efforts to support circular economy or tourism
Ristorazione Sostenibile 360° (or 360° Sustainable Catering) is the first voluntary certification programme for regional catering, suitable for any type of restaurant in the Emilia-Romagna Region (IT). It is called “360°” because it factors in the environmental, economic and social aspects of catering and gives a broad and holistic view of sustainability.
The certification is based on a technical specification drawn up within the project and containing guidelines, indicators and evaluation sheets. When a restaurant owner/manager undergoes the evaluation and is certified, they undertake to follow by sustainable principles. Preventing food waste and embracing circularity are part and parcel of the general concept of sustainability.

- + ricicli + viaggi (the more you recycle the more you travel)

The Roman public transport provider, Atac, in partnership with Coripet (Italian Consortium for PET recycling), has launched +Ricicli +Viaggi (the more you recycle, the more you travel), a pilot scheme where riders can pay for travel with PET bottles. PET collection machines have been installed – to begin with – in three of Rome’s metro stations, where citizens can deposit their PET plastic bottles (from 0.5 to 2 litres), thus receiving € 0.05 in credit for each bottle, which makes a single € 1.50 journey worth 30 bottles. Citizens acquire credit on the myCicero or TabNet apps, which they can then use to buy metro and/or bus tickets (100-minute, 24/48/72-hour, monthly tickets).
- Mercato Circolare
https://www.mercatocircolare.it/
Mercato Circolare, a free-of-charge smartphone application created by an innovative start-up, can be used to search for circular economy products, services and events in Italy and elsewhere. It works as a platform and to date has around 400 activities among companies, products and events. Mercato Circolare Srl Benefit is an innovative start-up that empowers people to be circular, especially with the help of digital technology. It organises workshops, events, shows (Blue revolution) and communication projects for different audiences. It also offers training opportunities, develops matching opportunities between companies and offers its clients a wealth of relationships and knowledge for the creation of networking strategies essential for business development in the field of circular economy.